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Author Archives: Helen Pethybridge

Social media

Making the most of Social Media

Part One-Setting Up There are so many social media platforms. All of them have different audiences, allow you to post different content and work in different ways. There’s no doubting that it’s a powerful tool for your business. It can be pretty intimidating though, to…

How can improving employee engagement help your revenue?

How much are your employees costing your business by ‘going through the motions’? As a business owner or a leader of a team, do you know how much is going through the motions costing your business? Effective Employee Engagement has always been a major challenge…

A business strategy is like chess

Business Strategy- What is it? A business strategy can be tricky to formulate and execute well. They must be thorough and well-defined. The owner of the business should have a clear idea of what the results should be like. There should be no doubt as…

Recruitment

Are your recruitment efforts struggling to find any interesting candidates? If your recruitment is struggling to find the perfect candidate, the chances are that you’re also struggling to look an interesting employer… I hear many business owners complaining about the challenge of finding the right…

Direct mail or snail mail?

When did you last receive any direct mail through your letterbox which looked remotely interesting? (excluding birthday cards, if you’re lucky to have celebrated recently…) Bank statements, the odd bill and some random advertising leaflets are pretty much all that comes into my post tray…

ActionCOACH Business coaching

Like a personal trainer who assesses your willingness to make changes physically by identifying your core strength, a business coach helps you find your strengths and weaknesses and pinpoints your gaps and fear zones. The purpose of this is to propel you to move forward…

‘How to Give Effective Criticism Without Sounding Critical!’ is a guest blog by Sue Ferguson at Options HR. Sue has worked in Human Resources for 20 years and has experience in many areas. Take a look at her website: Everyone needs feedback – good or…

The holidays are done, long live the holidays! Did YOU take one? Did you REALLY take one? We all know the benefits of having a break both physically and mentally, of taking time to recharge – but did you do it? So often business owners…

It’s easy to think that social media is the only way forward in 2018. Nearly every business, big and small, has some sort of footprint on Facebook, Snapchat, and/or Instagram. Certainly, your marketing strategy should incorporate at least one of these platforms. However, it should…

Begin Your Journey Towards Mastering Anything

For many people, the hardest part of getting good at anything is consistently repeating and practicing a certain task until they are good at it. For others, just getting started is really difficult in and of itself. It’s easy to admire skilled musicians and sportsmen…

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